Effie Blankson — Lead with Purpose. Build with Peace. Live with Intention.

1. Who We Are

This Privacy Policy applies to the website effieblankson.com ("the Website"), operated by Effie Blankson, a sole trader based in Hampshire, England, United Kingdom ("we", "us", "our").

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Effie Blankson is the data controller. You can contact us at: [email protected]

2. What Personal Data We Collect

We may collect and process the following personal data:

Contact information: name, email address, telephone number (when you contact us via the contact form or email).
Newsletter subscription data: name and email address (when you subscribe to our mailing list).
Enquiry data: the content of messages you send us via the contact form.
Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website (collected via cookies and analytics tools — see our Cookies Policy).
Usage data: information about how you use our Website, products, and services.

We do not collect any special category data (such as health, race, religion, or biometric data) through this Website.

3. How We Use Your Personal Data

We use your personal data for the following purposes and on the following legal bases:

Purpose	Legal Basis (UK GDPR)
Responding to your enquiries	Legitimate interests / Contract performance
Sending newsletters and marketing communications (with your consent)	Consent (Art. 6(1)(a))
Improving our Website and services	Legitimate interests (Art. 6(1)(f))
Complying with legal obligations	Legal obligation (Art. 6(1)(c))
Analytics and Website performance monitoring	Legitimate interests / Consent (where cookies are used)

4. How We Share Your Data

We do not sell, rent, or trade your personal data. We may share your data with trusted third-party service providers who assist us in operating the Website and delivering our services, including:

Email marketing platforms (e.g. Mailchimp or equivalent) — for newsletter delivery.
Website hosting and analytics providers.
Payment processors (if applicable) — who operate under their own privacy policies and PCI-DSS compliance.

All third-party processors are required to handle your data in compliance with UK GDPR and to implement appropriate security measures.

We may also disclose your personal data where required by law, court order, or to protect the rights, property, or safety of Effie Blankson, our clients, or others.

5. International Transfers

Some of our third-party service providers may be based outside the UK or EEA. Where we transfer your data internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR, such as Standard Contractual Clauses (SCCs) or adequacy decisions.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:

Enquiry and contact data: up to 2 years from last contact.
Newsletter subscriber data: until you unsubscribe or withdraw consent.
Analytics data: in accordance with the relevant platform's retention settings (typically 26 months).

7. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

Right of access — to request a copy of the personal data we hold about you.
Right to rectification — to request correction of inaccurate or incomplete data.
Right to erasure ("right to be forgotten") — to request deletion of your data in certain circumstances.
Right to restrict processing — to request that we limit how we use your data.
Right to data portability — to receive your data in a structured, machine-readable format.
Right to object — to object to processing based on legitimate interests or for direct marketing.
Rights related to automated decision-making — we do not carry out automated decision-making or profiling.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected]. We will respond within one calendar month.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our Website may contain links to third-party websites (including social media platforms and external resources). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

10. Children's Privacy

Our Website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:
Effie Blankson
Email: [email protected]
Website: effieblankson.com